Is MACH Alliance Still Relevant?
A candid LinkedIn Live on the rise, fall, and reality of the MACH movement—especially for B2B and mid-market brands.
Scroll Down
What’s in it for you
If you’ve ever felt overwhelmed by the MACH narrative—or skeptical of its one-size-fits-all promises—this session is for you. We’re cutting through the buzzwords to give you real talk on what’s working, what’s not, and what alternatives exist for businesses that don’t fit the MACH mold.
You’ll get honest insights on:
- Why MACH adoption is stalling for many mid-market and B2B brands
- The hidden complexities behind “plug-and-play” claims
- What a more flexible, business-first approach to composability looks like
Whether you’re evaluating your tech stack or rethinking your digital strategy, this is a conversation that could save you months of headaches—and budget.
What You’ll Learn:
- Where MACH made a real impact—and where it didn’t
- Why the “modular” dream doesn’t always play out in practice
- How mid-market and B2B brands are left out of the MACH conversation
- What flexibility looks like *without* the vendor lock-in
- The BetterCommerce approach to modern commerce architecture
📅 Date & Time
April 4, 2025 | 15:00 GMT
📍 Location: LinkedIn Live
Who Should Attend?
- B2B commerce decision-makers
- eCommerce strategists & digital leaders
- Mid-market brands exploring composable or headless options
- Anyone rethinking their tech stack—or questioning MACH’s role in it
Ready to Rethink MACH?
Don’t miss this chance to cut through the noise and get real about what MACH means for B2B and mid-market brands today.
👉 Follow BetterCommerce on LinkedIn to stay in the loop
👉 Set your reminder for the live session
Let’s have the conversation the industry’s been avoiding. See you there!
#B2BCommerce #ComposableCommerce #MACHAlliance #eCommerceStrategy #DigitalTransformation #TheeCommercePractitioners
Event Type
Online Event
Region
Topic
MACH, Modular Commerce, API-First
Meet the experts
Vikram Saxena
Founder & CEO
Vikram Saxena is the CEO of BetterCommerce and a seasoned entrepreneur with over 25 years of experience in retail and distribution. A self-taught coder, Saxena founded BetterCommerce to address a significant gap in the commerce technology market, providing affordable, customizable API-first solutions. He pioneered an evolutionary, LEGO-based Composable Commerce approach, allowing retailers to enhance their operations without a complete system overhaul, thereby improving their omnichannel customer experiences. Saxena's work is driven by a passion for technology, and he is dedicated to empowering B2B businesses to scale efficiently without investing a fortune in technology.
Jason Greenwood
Founder, Greenwood Consulting
Jason Greenwood is the founder of Greenwood Consulting, a specialist B2B eCommerce consultancy with over two decades of experience. For more than 20 years, Jason has been guiding brands in crafting exceptional digital shopping and brand engagement experiences.
He is the host of *The eCommerce Edge* podcast, boasting over 425 episodes, and a prolific LinkedIn contributor with a following of more than 33,000. Jason is a passionate eCommerce mentor, commentator, keynote speaker, and content creator, dedicated to giving back to the industry he loves.
