BetterCommerce vs. Commercetools 2024 — Which platform is best for you?
The agile commerce platform vs. the limitations of a headless-only approach.
Simplify. Scale. Sell More
Four reasons why brands are switching to BetterCommerce
- 01
Develop less, sell more
BetterCommerce offers built-in functionality and integrations, minimising the need for custom development and reducing your total cost of ownership (TCO).
- 02
Launch fast, sell faster
Launch your online store quickly and efficiently with BetterCommerce pre-built features and user-friendly interface. No need for extensive development cycles.
- 03
Simplified management
Empower both business and technical users to make site changes and manage your store effortlessly.
- 04
Unified store management
BetterCommerce API-first approach allows for seamless integration with your existing systems and future needs, ensuring long-term scalability.
Get more from your commerce engine
BetterCommerce converts
- 70%
- Growth of the click & collect service
- 30%
- Increase in line traffic without extra operational cost
The Low TCO choice
- 40%
- TCO reduction & cost cut for customers
- 30%
- Reduction is development cost to manage the solution
Delivers quicker ROI
- 30%
- Reduced time-to-market with lesser development
- 30%
- Improved customer satisfaction
Comparison
Beyond the hype: Feature comparison for modern commerce businesses
BetterCommerce |
Commercetoools | |
|---|---|---|
| Architecture | BetterCommerce
SAAS, headless, composable | Commercetoools
SAAS, headless, composable |
| Extensibility | BetterCommerce
BetterCommerce offers a rich selection of pre-built extensions that are well-designed and easy to integrate. This reduces development time and allows you to launch new functionalities faster compared to custom coding from scratch. | Commercetoools
While custom code and webhooks offer a degree of extensibility, they can introduce complexity and ongoing maintenance burdens. This approach often requires significant development resources and may not be as user-friendly for non-technical users. |
| API design | BetterCommerce
BetterCommerce APIs are designed with developers in mind, adhering strictly to RESTful principles. This familiar structure makes the API easier to learn and use, accelerating development time and getting your commerce solution to market faster. | Commercetoools
While Commercetools offers a powerful API with comprehensive capabilities, its complexity can hinder development speed. The use of CQRS architecture, with separate update actions for each field, creates a steeper learning curve for developers. Additionally, the API doesn't fully adhere to RESTful principles, which can add another layer of complexity. |
| Applications and integrations | BetterCommerce
BetterCommerce empowers you to build your online store exactly the way you want. Choose from our comprehensive suite of out-of-the-box features for a seamless experience, or select specific modules to tailor your solution. We also offer seamless integration with your preferred Headless CMS for ultimate content management freedom. | Commercetoools
While Commercetools offers some pre-built CMS integrations compatible with Vue storefronts, it appears their previous offering, SUNRISE Quickstore, is being discontinued. Additionally, out-of-the-box payment integrations seem to be limited, requiring more development effort. |
| TCO | BetterCommerce
Avg Cost starts from £150k | Commercetoools
Avg cost of replatforming including license and development of Commercetools starts from £500k and with partners can easily reach £1M in the first year. |
| Admin ease of use | BetterCommerce
BetterCommerce provides a robust and user-friendly admin application right out of the box. This eliminates the need for extensive configuration or custom development, saving you valuable time and resources. Our comprehensive admin interface comes pre-loaded with essential functionalities for managing your online store. | Commercetoools
While Commercetools offers an admin application, it comes with a basic feature set. Most functionalities you'd expect for managing your online store need to be configured or built from scratch. This can be a significant challenge for busy retailers with limited time and fixed budgets. Essentially, they might end up rebuilding functionalities they already had on their previous platform, further extending development timelines and increasing costs. |
| Visual merchandising | BetterCommerce
BetterCommerce intuitive visual merchandising tools empower you to create a visually appealing and user-friendly online store without coding knowledge. Pre-designed templates allow you to arrange products, showcase promotions, and craft a seamless customer journey that drives sales. | Commercetoools
Commercetools provides the API and building blocks for developers to create custom visual merchandising experiences. This approach offers complete control over the storefront design but requires significant development expertise. |
| Subscriptions | BetterCommerce
BetterCommerce empowers you with a robust built-in subscription engine. Launch various subscription models with ease, including popular options like subscribe & save, curation boxes, and memberships. This eliminates the need for complex third-party integrations and simplifies the process of offering recurring billing options to your customers. | Commercetoools
BigCommerce core functionality doesn't natively support subscription billing models. While recurring billing options exist, they might be limited compared to other platforms. To offer subscription services, you'll likely need to integrate third-party apps. |
| Account management | BetterCommerce
BetterCommerce, on the other hand, provides a more comprehensive experience with dedicated onboarding and training resources, and ongoing support from experts to answer your questions and troubleshoot any issues, 24 hours a day, 7 days a week. | Commercetoools
Commercetools approach to account management can be described as "clinical," offering less hand-holding and personalised support. This translates to a steeper learning curve due to limited out-of-the-box guidance and a complex API. Heavy reliance on self-service resources might not always address specific needs, and limited access to direct support can lead to delays in resolving issues. |
BetterCommerce: The user-friendly path to commerce success
Effortless growth, powerful features, and exceptional support. That's BetterCommerce.
Everything you need to succeed. Out-of-the-Box
No complex integrations or custom coding required.
In-built PIM
Effortlessly organise and enrich product data with features like centralised storage, attribute management, and digital asset management.
OMS
Visual merchandising & searchandising
Advanced promotions
SEO management
Reporting / Analytics
Multi-language, multi-brand, multi-currency
AI recommendations
Faster growth, lower costs: Why businesses choose BetterCommerce
Unlike Commercetools, BetterCommerce delivers a complete solution with built-in features for quicker launches, lower costs, and a smoother omnichannel experience.
- 01
Simplified omnichannel commerce
Effortlessly manage your online store, in-store experience, and other sales channels from a single platform.
- 02
Exceptional customer support
Benefit from dedicated customer support team, readily available to answer your questions and assist you with any challenges.
- 03
Unmatched ease of use
BetterCommerce intuitive interface empowers both business and technical users to make changes and manage your store effortlessly.
- 04
Modular architecture
BetterCommerce embraces a modular, composable and headless architecture. This allows for greater flexibility, faster development cycles, and seamless integrations.
- 05
Flexibility to future-proof your business
API-first approach allows for seamless integration with existing and future systems, ensuring your store can adapt to changing needs.
- 06
Greater usability with less complexity
Benefit from a user-friendly platform that simplifies store management and reduces the need for complex coding.
- 07
Open innovation with less code
Innovate with pre-built features and a flexible API, allowing you to focus on creating unique customer experiences without extensive custom coding.
- 08
Subscriptions & Memberships
With BetterCommerce subscription engine, launch various subscription models such as subscribe and save, curation and membership.
- 09
Loyalty program
Foster customer loyalty and repeat business with built-in reward programs and incentives.
The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store.
