Real Talks, Real Expertise.

The eCommerce Practitioners Podcast

This podcast for hands-on professionals shaping the world of eCommerce. Featuring experts across the industry, it focuses on real-world execution over theory. Each episode dives deep into practical challenges, strategies, and lessons from those actively building and managing eCommerce systems. 

The eCommerce Practitioners Podcast
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No theory, just execution - Real world ecommerce tactics from industry experts.

Mastering PIM for Industrial & Power Tools

Episode 1 - PIM for Powertools and Industrial Goods

Guest: Christopher Hibbard (FFX)

In this episode of The eCommerce Practitioners, we dive into the critical role of Product Information Management (PIM) in the industrial tools sector. Our guest, an experienced eCommerce manager, shares how they optimized product data to enhance user experience and drive conversions in a highly technical and specification-driven industry.

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Finance Meets eCommerce

Episode 2 - Finance Meets eCommerce

Guest: Marc Rickard (GAK Instruments)

In this episode of The eCommerce Practitioners, we dive into the unique challenges of eCommerce in the musical instrument industry, data-driven decision-making, omnichannel strategies, and the future of retail with AI and composable commerce, as Vikram Saxena sits down with Marc Rickard, Finance Director at GAC.

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Mastering Multi-Brand Commerce

Episode 3 - Mastering Multi-Brand Commerce

Guest: James Ewens (Open 24-7)

In this episode, James Ewens shares his experience managing multiple e-commerce brands under Open 24-7. He dives into the operational challenges, marketing strategies, and the importance of centralized systems for efficiency. 

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Mastering the B2B to B2C Transition

Episode 4 - Mastering B2B To B2C Transition

Guest: Sumit Jairath

In this episode, Sumit Jairat shares how he navigated the shift from B2B to B2C during COVID-19, leveraging e-commerce, AI, and smart strategies to overcome challenges in logistics, marketing, and operations.

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Driving B2B Excellence And Digital Innovation

Episode 5 - Driving B2B Excellence And Digital Innovation

Guest: Emma Hoten (Etag Fixings)

In this episode, Emma Hoten-Pool shares her journey from B2C to B2B, offering insights on leading digital transformation, aligning internal teams, and making a strong case for tech investments—all while keeping the customer at the center.

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PIM, Data, and Power Tools

Episode 6 - PIM, Data, and Power Tools: Lessons from Multi-Industry Mastery

Guest: Mark Ripley

In this episode, Mark Ripley breaks down the key differences between PIM and MDM, sharing practical insights on data quality, AI-driven content, and how to build a scalable product data strategy that aligns both business and IT teams.

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