The eCommerce Practitioners Podcast
This podcast for hands-on professionals shaping the world of eCommerce. Featuring experts across the industry, it focuses on real-world execution over theory. Each episode dives deep into practical challenges, strategies, and lessons from those actively building and managing eCommerce systems.
No theory, just execution - Real world ecommerce tactics from industry experts.
Episode 1 - PIM for Powertools and Industrial Goods
Guest: Christopher Hibbard (FFX)
In this episode of The eCommerce Practitioners, we dive into the critical role of Product Information Management (PIM) in the industrial tools sector. Our guest, an experienced eCommerce manager, shares how they optimized product data to enhance user experience and drive conversions in a highly technical and specification-driven industry.
Episode 2 - Finance Meets eCommerce
Guest: Marc Rickard (GAK Instruments)
In this episode of The eCommerce Practitioners, we dive into the unique challenges of eCommerce in the musical instrument industry, data-driven decision-making, omnichannel strategies, and the future of retail with AI and composable commerce, as Vikram Saxena sits down with Marc Rickard, Finance Director at GAC.
Episode 3 - Mastering Multi-Brand Commerce
Guest: James Ewens (Open 24-7)
In this episode, James Ewens shares his experience managing multiple e-commerce brands under Open 24-7. He dives into the operational challenges, marketing strategies, and the importance of centralized systems for efficiency.
Episode 4 - Mastering B2B To B2C Transition
Guest: Sumit Jairath
In this episode, Sumit Jairat shares how he navigated the shift from B2B to B2C during COVID-19, leveraging e-commerce, AI, and smart strategies to overcome challenges in logistics, marketing, and operations.
Episode 5 - Driving B2B Excellence And Digital Innovation
Guest: Emma Hoten (Etag Fixings)
In this episode, Emma Hoten-Pool shares her journey from B2C to B2B, offering insights on leading digital transformation, aligning internal teams, and making a strong case for tech investments—all while keeping the customer at the center.
Episode 6 - PIM, Data, and Power Tools: Lessons from Multi-Industry Mastery
Guest: Mark Ripley
In this episode, Mark Ripley breaks down the key differences between PIM and MDM, sharing practical insights on data quality, AI-driven content, and how to build a scalable product data strategy that aligns both business and IT teams.
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