PIM, Data, and Power Tools: Lessons from Multi-Industry Mastery

Podcast Summary

Managing product data at scale is one of the biggest challenges in modern e-commerce. In this episode, Mark Ripley—an expert in Product Information Management (PIM) and Master Data Management (MDM)—joins Vikram Saxena to break down what businesses need to know to build a future-proof data strategy.

From choosing between PIM and MDM to tackling implementation hurdles and aligning business and IT teams, Mark shares practical insights from years of experience in the field. You'll also learn how AI is being used to improve data quality, speed up content creation, and support more personalized customer experiences.

Whether you're just starting your PIM journey or looking to optimize your current setup, this episode is packed with actionable advice to help you get more value from your product data.

Key Highlights

1. PIM vs. MDM – Understanding the difference and how to choose what’s right for your business.
2. Data Governance – Why it should be built into your process from day one.
3. AI in PIM – Using AI to boost content creation and maintain data quality
4. Implementation Challenges – Lessons learned from real-world PIM/MDM rollouts.
5. Success Metrics – How to define and measure the impact of your data initiatives.
6. Cross-Team Collaboration – Aligning business and IT for long-term success.
7. Quick Wins – Identifying early opportunities to prove value and gain buy-in.
8. Product Lifecycle Awareness – Why lifecycle thinking is crucial for data integrity.

Don’t miss the deep dive into real-world ecommerce challenges and their solutions!