Advance analytics for B2B & B2C

Untangle your commerce data. Make smarter decisions

Meet your targets by staying on top of your store's performance and making informed choices based on clear reports
 

Untangle your commerce data. Make smarter decisions
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Why Analytics

Analytics advantage: Know more, act faster

Targeting and segmentation
Targeting and segmentation

Targeting and segmentation

Facing struggle in understanding buyer readiness and the most impactful product features to emphasise during the sales process.

ROI measurement complexity

ROI measurement complexity

Difficulty in measuring the effectiveness of marketing campaigns and determining which elements contribute most to lead conversion.

Personalised buyer experiences

Personalised buyer experiences

Difficulty in delivering personalised experiences by integrating detailed customer data into your marketing strategies, ensuring content resonates with buyer interests and preferences.

Solutions

Know your customers to serve them better

Review web performance, real-time visitor analytics, segmentation on top of your store's reports performance with data driven decisions based on customer behaviours.
 

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Enhanced user segmentation

Employ advanced segmentation tools to dissect user data, enabling precise targeting and informed marketing decisions to optimize engagement and conversion.
 

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Custom KPI dashboards

Utilize the platform to develop custom dashboards tailored to specific business KPIs, helping you monitor essential metrics and make data-driven decisions quickly.
 

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Autonomous data management

Take advantage of API to create a centralised command center or integrate with your existing data warehouse, offering complete control over your data landscape.
 

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Profitability analysis

Benefit from integrated profitability tracking that measures vital business KPIs, providing detailed reports to guide strategic financial planning and operational adjustments.
 

Don’t just guess, make calculated decisions with our powerful analytics module

Gain a competitive edge with BetterCommerce Analytics - Optimise campaigns, personalise experiences, and maximize profits.

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Customer 360-degree view

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Product analytics

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Search analytics

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Dashboards & Reports

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Event & Session tracking

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Store performance

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Data visualization

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Segmentation analysis

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Bespoke reporting

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Profitability report

Customer 360-degree view
Why BetterCommerce

Integrate with your technology ecosystem

Why BetterCommerce
Integration
01

Seamless integration for a unified B2B & DTC ecosystem

Connect BetterCommerce Analytics with your preferred ERP systems, CRM, CMS, network drives, and payment providers to ensure a smooth, unified experience across your entire business infrastructure.

Customization and Scalability
02

Your business, your rules: Customisation for every need

Easily configure custom workflows, pricing tiers, and product catalogs to cater to both complex B2B buyer journeys and dynamic DTC experiences.

Create targeted strategies for hyper-personalised experiences

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See the big picture, not just clicks

Traditional analytics miss out on the full story. BetterCommerce Analytics tracks every step of the buyer journey, from browsing to post-purchase, providing comprehensive insights.
 

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Pre-built integrations & custom tracking

Leverage pre-built integrations and custom tracking to capture every customer/buyer interaction, from browsing to purchase.

03
Actionable insights at your fingertips

Gain insights into buying behaviors – from discovery to purchase and beyond. Create insightful reports to find areas for improvement and optimise the customer experience.

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Power of segmentation

Go beyond generic marketing blasts. Segment your audience based on demographics, purchase history, and behavior. Increase conversion rates and engagement with laser-focused campaigns.
 

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Real-time visibility, Real-time action

Get instant customer insights without waiting for reports. Map the entire customer journey and unlock the path to success.
 

Get the support you need to succeed

We offer a range of resources to help you succeed in the ever-evolving world of commerce.

FAQ’s

Frequently asked questions

Why would I need a separate eCommerce Analytics tool?plus
How can I integrate BetterCommerce Analytics with my existing eCommerce platform?plus
Can BetterCommerce Analytics track user behavior across multiple devices?plus
What data sources does BetterCommerce Analytics integrate with?plus
What kind of reports can I generate with BetterCommerce Analytics?plus

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