Driving B2B Excellence And Digital Innovation

Podcast Summary

Digital transformation in B2B isn’t just about adopting new tools—it’s about shifting mindsets, aligning teams, and leading with customer insight. In this episode, Emma Hoten, Commercial Director at Etag Fixings, joins Vikram Saxena to share her journey from B2C into B2B, bringing a fresh perspective on how to drive change in complex, traditional environments.

Emma dives into how to build a compelling business case for technology, what it takes to create a customer-first strategy, and how content and social media are reshaping B2B marketing. With lessons on leadership, operational scaling, and internal alignment, this episode is a must-listen for any digital leader navigating transformation in the B2B space.

Key Highlights

1. B2C Lessons for B2B – What B2B brands can adopt from customer-focused B2C strategies
2. Team Alignment – Why internal alignment is foundational to successful transformation
3. Content-Driven Marketing – The evolving role of content and social in B2B
4. Customer-Centric Strategy – How to rethink the B2B customer journey
5. Business Case Building – Practical ways to secure buy-in for digital investments
6. Leadership in Change – Mindset shifts and traits that support transformation
7. Operational Scaling – How to grow without losing sight of the customer

Don’t miss the deep dive into real-world ecommerce challenges and their solutions!