From Wholesale to Retail - Mastering the B2B to B2C Transition

Podcast Summary 

Discover how businesses successfully transition from B2B to B2C, leveraging e-commerce, AI, and smart strategies to scale. In this episode of The eCommerce Practitioners Podcast, Vikram Saxena sits down with Sumit Jairat, a retail and wholesale expert with over 20 years of experience.  

Sumit shares how his business pivoted during COVID-19, overcoming challenges in logistics, marketing, and operations to build a strong direct-to-consumer (DTC) strategy. Learn how customer data, AI, and a resilient team played a crucial role in this transformation.

Key Highlights

1. The necessity of shifting from B2B to B2C during COVID-19  
2. How ecommerce became a game-changer for business resilience  
3. Using customer data & AI to drive smarter marketing decisions  
4. The role of technology & automation in streamlining operations  
5. Managing returns & logistics for profitability  
6. Building a strong team to scale successfully  

Don’t miss the deep dive into real-world ecommerce challenges and their solutions!