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BetterCommerce CEO and Founder, Vikram Saxena, marked his esteemed presence at The Retail Conference hosted by The Retail Bulletin held at the Cavendish Conference Centre, London.
The event provides a tremendous opportunity for retail visionaries, innovators and thought leaders to come together and discuss the key trends shaping the future of retail.
Vikram participated in the Retail Spotlight Panel: Linking Bricks and Clicks Together to Create a Truly Omnichannel Experience – The Tech Systems That Work. The session brought together experts to stimulate a conversation regarding the challenges and opportunities of achieving seamless omnichannel customer journeys and optimising retail technology.
The Retail Spotlight Panel: Key Discussions and Panellists
The panel explored some of the most pressing topics in the retail industry:
- Navigating the changing landscape of commerce platforms: Identifying technologies that can give brands a competitive edge in the digital era.
- Creating seamless omnichannel customer experiences: Driving trade both online and in-store through digital transformation strategies.
- Leveraging existing technologies: Expanding capabilities to engage consumers across the retail journey.
- Efficiencies and innovations: Enhancing in-store to online integration to continually evolve omnichannel offerings.
Joining Vikram Saxena on the panel were:
- Ed Duggan, Financial & Commercial Director, Fishpools
- Ken Daly, Non-Executive Director, JML
- Ellie Starr, Head of Strategic Partnerships, JustEat Takeaway.com
The panel provided actionable insights, drawing from real-world examples of successful omnichannel transformations.
Key Takeaways from the Panel
- Businesses must adopt scalable technologies to thrive in a competitive commerce environment.
- Enhancing customer journeys requires the integration of in-store and online experiences through advanced tech solutions.
- Leveraging data and technology to create efficient, environmentally friendly retail systems.
- Partnerships across industries, such as JustEat Takeaway.com’s strategic efforts, emphasise the importance of collaborative innovation.
Vikram highlighted the role of composable and headless commerce solutions in achieving agility and scalability, sharing how BetterCommerce empowers businesses to navigate an ever-evolving retail landscape.
About The Retail Bulletin (TRB)
The Retail Bulletin is a leading platform offering insights, events, and discussions for retail professionals. Their annual Retail Conference brings together disruptors, tech leaders, and innovators to inspire change and excellence in the retail industry. It offers actionable strategies for staying ahead in the competitive world of retail and commerce.
About BetterCommerce
BetterCommerce is revolutionising retail with its composable and headless commerce solutions. By offering tailored, scalable, and innovative platforms, BetterCommerce empowers businesses globally to adapt to the fast-changing commerce landscape.
