The Fragrance Shop has over 200+ stores across the UK, 130 fragrance brands and 4 sales channels. By choosing BetterCommerce as their platform, they have driven exponential online business growth and become one of the UK's largest independent fragrance retailers.
Challenges
1. Traffic Spikes: Given its size and popularity, The Fragrance Shop needed a platform that could handle a large volume of users and customers. 2. Store Integration: The Fragrance Shop was keen to bring its network of 200 stores under one roof. 3. Conversion Rate: As with most businesses, The Fragrance Shop was looking for a way to increase conversion rates.
Solution
With BetterCommerce, traffic spikes are now a welcome event rather than a potential issue. The Fragrance Shop has been able to cater to 4,000 concurent users with 3,000 orders per hour without issues. BetterCommerce allowed The Fragrance Shop to integrate its 200 stores under one system. Following re-platforming, The Fragrance Shop was able to achieve a 60% conversion rate increase, 50% growth in revenue and traffic per year, and 5x online revenue growth in 3 years. We are proud to have helped them achieve massive growth in customers, revenue and conversion.
“The BetterCommerce platform is the technology that enables our business to put the customer experience at the heart of everything we do - mobile, web and in-store.”
Julian Holt
Group COO, The Fragrance Shop
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