nabino is a multi-brand and multi-channel business that sells CBD products in the UK. Its retail operation comprises an e-commerce platform that sells a large number of products within different categories from multiple brands. Its wholesale operation distributes products to multiple retailers, both on the high street and online.
Challenges
1. Scalability: This new company needed a stable and scalable platform that could quickly grow in this emerging industry. 2. Multi-brand capabilities: nabino needed a platform that could easily host its many different brands. 2. B2B: Given that the wholesale operation is as important to nabino as retail, it was crucial that they used a platform with B2B capabilities.
Solution
Despite being an early stage business, nabino is able to utilise 'big business features' that they need to be successful. They currently sell products by a large number of brands on their website and are able to fulfill wholesale requests directly through the platform. In addition, they can rest assured that they will never need to re-platform as their business grows.
“We chose BetterCommerce because we understood the scalability potential of the platform.”
Shaan Mahrotri
Founder, Nabino
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