Article: Retail Times – The Future of the High Street

Our CEO and Founder Vikram Saxena was interviewed by the Retail Times on a key subject that deserves more attention – The Future of the High street.

So, can the high street be saved? Does it have the capacity or the will to change? In truth, it doesn’t have any choice; it’s do or die.

Vikram Saxena, CEO BetterCommerce

Some of the key themes discussed were:

What products are likely to be sold on the high street

The pace at which retailers have to innovate

The role of more centralised fulfilment centres

Changing expectations of the consumer

Personalisation and its role on the high-street

To read the full article please click the link below.

Can a mix of experiential and instant gratification save Britain’s high streets?