The Best OroCommerce Alternatives in 2025: What to Choose When Oro Isn’t the Answer

In 2025, modern B2B buyers expect more than feature bloat and clunky admin panels. They want real-time pricing. Personalized catalogs. Native ERP integration. And yes—they still want to email their orders, which your platform should definitely automate by now.

So if you're considering a move away from OroCommerce, this article is your guide. We're breaking down:

• Why B2B businesses start looking for OroCommerce alternatives
• The essential features any serious OroCommerce competitor should offer
• A no-fluff comparison of the best OroCommerce alternatives in the market today
• How to choose the right B2B eCommerce platform based on your specific business model

Did you know? 48% of businesses using legacy eCommerce platforms say integration complexity and upgrade delays are the top reasons they start shopping for alternatives.
(Gartner, Digital Commerce Buyer Insights 2024)

Why Businesses Start Looking for OroCommerce Alternatives

Let’s be clear—OroCommerce isn’t a bad platform. In fact, for highly complex, enterprise-level use cases with dedicated IT teams, it can be a powerhouse. But for many businesses, especially those scaling fast or operating lean, it often feels like bringing a tank to a customer meeting.
Here’s where the frustration usually begins:

1. It’s a Developer’s Playground—Not a Business User’s Friend
OroCommerce is highly customizable, but that flexibility comes at a price: you’ll need developers for everything. Creating a custom workflow? Developer. Tweaking product visibility by account? Developer. Changing the layout of a quote page? You guessed it—developer.
And when your marketing or sales team needs to move quickly, waiting for sprint cycles or code pushes can become a growth bottleneck.

2. Upgrades Are… Let’s Say, Not Agile
Ask anyone who’s upgraded Oro and you’ll get the same look. Because OroCommerce is so heavily customized in most deployments, upgrades can feel more like migrations. Compatibility breaks, dependencies pile up, and suddenly what should be a patch becomes a six-week sprint.

“OroCommerce upgrades feel more like rebuilding your platform from scratch than an update.”
— Gartner Peer Insights Reviewer, 2024

3. Over-Engineered for Mid-Market Teams
If you’re not a Fortune 500 with an in-house IT team and a systems integrator on speed dial, OroCommerce can feel like overkill. For mid-market or fast-growing brands, you want a B2B eCommerce platform that works out of the box with minimal babysitting—not one that requires a three-tier dev environment just to launch a promotion.

4. Heavy Setup, Long Timelines, Higher TCO
The time-to-value with OroCommerce is long. Between deployment, integrations, and training, it can take 6–12 months to get to steady-state operations. That’s fine if you’re running a complex distribution network. But if you’re scaling up and need to move fast, that’s a serious drag on ROI.

Plus, the total cost of ownership sneaks up on you—because that customization? It doesn’t maintain itself. Every tweak adds technical debt you’ll pay down in future dev time.

5. Lack of Native Support for Email Commerce or Punchout
If your buyers are emailing POs or using procurement systems like Coupa or Ariba, OroCommerce will need help. There’s no native email order automation or built-in punchout catalog support—both critical for modern B2B sales cycles. You’ll be left relying on third-party connectors or expensive middleware.

6. Customization is Great—Until It’s All You Do
Yes, OroCommerce is customizable. No, it’s not easy. Most features, even basic ones like approval flows or multi-org management, often require heavy dev involvement. For teams trying to scale quickly, having to code every tweak becomes exhausting (and expensive).

Why it’s a problem: You’re building a commerce experience, not a custom product from scratch. Every line of code adds to long-term technical debt.

7. Clunky Admin UX That Leaves Non-Technical Teams in the Dark
The admin interface in OroCommerce feels like it was built for backend engineers—not merchandisers, sales teams, or marketers. Want to spin up a quick customer-specific promotion or edit catalog permissions on the fly? Be prepared to file a ticket or tap a developer.

Why it’s a problem: Your business users should be empowered—not bottlenecked—by your eCommerce platform.

8. Punchout and Email Orders Still Need Custom Work
Modern B2B buyers aren’t browsing—they’re emailing POs or using procurement portals. While OroCommerce is positioned as enterprise-grade, it lacks native tools for punchout catalogs or email order automation, forcing you to bolt on third-party tools or build custom connectors.

Why it’s a problem: Manual workarounds introduce risk, errors, and missed SLAs—especially for large, repeat enterprise buyers.

9.  Rigid Front-End Architecture (Unless You Go Full Headless)
Want to offer a sleek, DTC-grade buyer experience for your B2B customers? Oro’s templating system is clunky. Yes, you can go headless, but that requires a second dev team just to manage the front-end—something most mid-sized B2B companies don’t have time or budget for.

Why it’s a problem: In 2025, buyer experience is a differentiator. You shouldn’t need to reinvent the wheel to deliver it.

10. Open Source Comes With Hidden Costs
While the term “open source B2B eCommerce platform” sounds great on paper, Oro’s open core model means that many advanced features are locked behind its enterprise version—or require commercial modules. Plus, maintaining and securing an open source platform adds significant overhead unless you have a seasoned dev team in-house.

Why it’s a problem: “Free” becomes expensive fast when you account for dev hours, security updates, and missed functionality.

11. Integrations Are There—But Not Easy
On the surface, Oro supports integration with ERPs, CRMs, and PIMs. In practice? Most connections require middleware, APIs, and weeks of dev time. Forget plug-and-play—this is plug-and-pray.

Why it’s a problem: B2B commerce lives and dies on system connectivity. If your platform doesn’t speak fluently to the rest of your stack, it’s not helping—it’s hindering.

12. Slow Time-to-Value (and a Heavy TCO)
From discovery to deployment, OroCommerce projects often take 6–12 months before delivering meaningful ROI. Between the cost of implementation partners, ongoing customization, training, and upkeep, the total cost of ownership (TCO) adds up fast.

Why it’s a problem: Growth-focused companies can’t afford a 9-month lag to get a quote builder live.

13. Not Built for the "New Era" of B2B
Today’s B2B eCommerce is faster, leaner, more automated. It’s conversational, omnichannel, and buyer-led. Platforms like OroCommerce, with their monolithic architecture and legacy UI, feel out of step with where B2B is headed.

“B2B businesses that simplify digital buying experiences grow 2x faster than those that don’t.”
— McKinsey, B2B Pulse Survey 2024

So, to recap: businesses start seeking platforms like OroCommerce when the platform demands more than it delivers. When the tech becomes a full-time job. When scaling starts to feel like dragging a boulder uphill.

What to Look For in an OroCommerce Alternative

Let’s be honest: it’s easy to leave a platform out of frustration. It’s much harder to choose the right replacement. Especially in B2B, where choosing the wrong eCommerce platform doesn’t just cause headaches—it breaks workflows, stalls sales, and keeps operations teams awake at night.

So before you jump from OroCommerce to just any platform with a sleek UI, here’s what to actually prioritize when evaluating OroCommerce alternatives in 2025.

1. Built for B2B from the Ground Up
You don’t want a DTC platform pretending to be B2B. You want a platform that was born understanding the complexity of bulk pricing, account hierarchies, and multi-org buying processes.
Look for:

• Native support for customer-specific pricing
• Account-based workflows and multi-user roles
• Quick order forms, saved carts, and reordering tools
• Quote management and PO-based payment workflows

Avoid: Any platform where “B2B support” means adding a login button and calling it a day.

2. Catalog and Pricing Control That Doesn’t Break Your Brain
Every B2B seller has at least five versions of their catalog—regional differences, negotiated contracts, inventory variations, or partner-specific SKUs. Your platform should make this easy to manage, not a six-week development project.
Look for:

• Catalog permissions by role, account, geography, or channel
• Multi-tier pricing with real-time updates from your ERP
• Dynamic product visibility and filtering
• Customer-specific product availability

3. ERP-Integrated B2B Commerce—Without Middleware Nightmares
This is non-negotiable: your platform should connect to your ERP, PIM, CRM, or OMS without requiring duct tape and dev prayers. If your orders, pricing, or inventory aren’t syncing in real-time, you’re losing both efficiency and trust.
Look for:

• Native ERP and PIM integrations (not just open APIs)
• Two-way sync for products, pricing, inventory, and order status
• Event-driven workflows and webhook support

“Companies that fully integrate eCommerce with ERP systems see 30–50% reductions in manual errors and order delays.”
— Forrester, Digital Operations Benchmark 2023

4. Automation-First Features: Punchout, EDI & Email Orders
Modern B2B commerce happens on your website, sure—but it also happens in inboxes and procurement portals. A future-ready platform doesn’t just accept this reality—it automates it.
Look for:

• Built-in support for email-to-order automation (aka Email Commerce)
• Punchout catalog integration with Coupa, Ariba, Jaggaer, etc.
• Native EDI support or plug-and-play with procurement systems
• Approval workflows, budget controls, and multi-user purchasing paths

5. Scalable Architecture That Doesn’t Require a CTO
Headless commerce is great—for companies that can afford front-end engineers and DevOps teams. But most brands need flexibility and usability. Choose platforms that are modular, composable, and business-user friendly.
Look for:

• Headless-optional or “hybrid headless” platforms
• Drag-and-drop page builders for marketing teams
• API-first backend, but no requirement for building from scratch

Avoid: Monoliths disguised as composable solutions. If it takes a team of five to update the homepage, it's not scalable.

6. Modern UX for Buyers and Admins Alike
A clunky portal is no longer acceptable. Buyers expect the same seamless experience they get as consumers—but with the complexity of B2B baked in. The same goes for your internal team: if the admin panel feels like a 2012 ERP screen, no one’s excited to use it.
Look for:

• Responsive, mobile-ready front-ends
• Intuitive account dashboards and purchasing tools
• Admin controls for catalog setup, user permissions, and workflows—without needing to code

“B2B buyers are 80% more likely to become repeat customers when the purchasing experience is smooth and self-service friendly.”
— Gartner, B2B Buyer Experience Study 2024

7. Faster Time-to-Value and Lower TCO
Let’s not forget the business case. It shouldn't take 12 months and six consultants to go live. Choose a platform that gets you up and running fast, with modular rollout options and minimal ongoing dev dependency.
Look for:

• Pre-built integrations and accelerators
• Low-code/no-code workflows
• Transparent pricing with no hidden license or support fees

Next, we’ll break down exactly which platforms check these boxes—and which ones just claim to.

Ready for the Top OroCommerce Alternatives (Comparison Table) section?

Perfect—let’s jump into the Platform Comparison Table section. Like in your previous blog, we’ll use a clean, punchy comparison format, then follow up with detailed analysis for each platform. The tone stays sharp and insightful, helping readers cut through fluff and focus on fit.

Wholesale eCommerce Platform Showdown: The Best OroCommerce Alternatives in 2025

Now that we know what to look for, let’s put some of the most talked-about OroCommerce alternatives head-to-head.

These platforms aren’t just randomly picked—they're the most viable replacements for brands who’ve outgrown OroCommerce, hit a dev wall, or want to scale smarter, not harder.

We’re comparing them based on real B2B must-haves: custom pricing, catalog control, order automation, and ERP/PIM integration—not just templated landing pages or “we do B2B too” claims.

Platform Comparison Table
 

A Few Notes on the Contenders 

BetterCommerce

Good for: Mid-to-enterprise B2B brands that want to automate, personalize, and scale—without hiring a dev agency for every change.

BetterCommerce is purpose-built for modern B2B, offering deep functionality with low operational overhead. It includes native support for email order automation, punchout catalogs, and multi-tier pricing rules—features that typically require third-party add-ons in other platforms. It also offers real-time ERP and PIM integration, so your pricing, inventory, and catalog data stay synced across systems.

What makes it stand out is its modular architecture: you can launch fast, then scale as complexity grows. Business users get intuitive control over catalogs, permissions, and buyer roles—no code needed.
If you're looking for an OroCommerce alternative that balances enterprise-grade power with lean operational needs, this is one of the top choices.

BigCommerce B2B Edition

Good for: B2B businesses growing out of Shopify or WooCommerce that want stronger flexibility without diving headfirst into enterprise platforms.

BigCommerce B2B Edition (powered in part by BundleB2B) offers strong out-of-the-box B2B features: shared catalogs, customer groups, quote workflows, and purchase orders. It's API-first, making it a favorite among tech teams that want to integrate without being locked into rigid systems.

However, punchout and email order automation require third-party support, and more advanced workflows may need configuration help. Catalog permissions are there—but less granular compared to more mature platforms.

It’s a great stepping stone if you’ve outgrown basic setups but don’t want to jump into a fully custom solution just yet.

Adobe Commerce (Magento)

Good for: Enterprises with dedicated dev teams that want full control—and don’t mind the complexity that comes with it.

Adobe Commerce is the king of flexibility. You can build anything on it—from multi-region, multi-storefront B2B ecosystems to hyper-custom workflows. It supports requisition lists, shared accounts, negotiated pricing, and advanced checkout rules.

But it’s not for the faint of heart. Most features are custom, not native. You’ll need experienced Magento developers, and your TCO will reflect that. Punchout and email order automation? Possible, but not simple.

If you have the team, the time, and the budget, Adobe Commerce is powerful. If not—it’s overkill.

VirtoCommerce

Good for: Tech-heavy B2B businesses that want open-source flexibility and total control of their stack.
VirtoCommerce is developer-first and offers full code access, making it ideal for companies that need to build tailored workflows, own their roadmap, and avoid license fees. It supports most core B2B functions, but everything is dependent on your development resources.

ERP integration, punchout, and catalog control can be built or extended—but none are ready out of the box.

If OroCommerce felt like too much platform and not enough flexibility, Virto gives you the tools (but also the responsibility) to do it your way.

Shopify Plus

Good for: DTC-first brands doing light wholesale on the side—not for traditional B2B use cases.
Shopify Plus has added some native B2B features recently—like company profiles and payment terms—but it’s still largely a DTC platform in a B2B costume. Custom pricing and catalogs are doable, but usually involve tags, apps, and clever workarounds.

Forget punchout. Forget email order ingestion. Shopify is not where you go if your buyers are large procurement teams or if your workflows include quotes, approvals, or purchase orders.

For brands dipping their toes into wholesale or launching a secondary B2B channel with limited complexity, Shopify can work. Just know its ceiling shows up fast.

WizCommerce

Good for: Sales-driven B2B brands looking to digitize manual order-taking and enable their reps.
WizCommerce isn’t trying to be everything—it focuses on making order capture easy for sales teams and buyers. It has solid catalog control, customer-level pricing, and intuitive ordering flows.

However, integrations and automation capabilities are limited. Punchout support is basic, and ERP sync usually needs API workarounds. It’s a good fit for B2B businesses transitioning from spreadsheets to software—but it’s not built for deep enterprise needs.

Which OroCommerce Alternative is Right for You?

Use Case Matrix for Real B2B Business Models

By now, you’ve seen the features, the comparisons, and maybe even your current pain points in bold. But choosing a platform isn’t just about checklists—it’s about context.

Because let’s be real: a manufacturer running 100,000 SKUs with punchout buyers doesn’t need the same thing as a fashion distributor chasing speed and simplicity. So here’s how the best OroCommerce alternatives stack up, depending on your business model, digital maturity, and growth plans.

Use Case Matrix

TL;DR — Match Platform to Pain, Not Just Features

There’s no single “best” platform across the board—but there is a best-for-you option, based on how your business sells, who your buyers are, and how much complexity your team can realistically manage.
If you’re looking for:

• Enterprise-grade automation without enterprise-grade headaches → BetterCommerce
• Open-source flexibility with a dev team to back it → VirtoCommerce or Adobe Commerce
• Fast time-to-value with core B2B features baked in → BigCommerce B2B
• Simplicity over scale (for now) → WizCommerce or Shopify Plus

Then you’re already 90% closer to a smarter decision than most teams make during a replatforming project.

Conclusion: You’re Not Looking for More Features—You’re Looking for Less Friction

Replatforming is never fun. But staying stuck with an eCommerce system that slows you down, silos your team, and costs more to maintain than it brings in ROI? That’s worse.

OroCommerce is powerful—but if it takes a dev team, an agency, and a miracle to launch a pricing update or onboard a new buyer group, it’s not a scalable solution. Today’s B2B landscape doesn’t wait for six-month upgrade cycles and bloated backlogs. You need speed. You need automation. You need flexibility that doesn’t require a 30-page scope doc.

And most importantly, you need a platform that works for your business—not one that constantly works against it.

“Modern B2B commerce is no longer about building from scratch—it’s about plugging in the right tools that get you to market, faster.”
— Gartner, B2B Digital Transformation Trends 2024