OroCommerce vs BetterCommerce: Choosing the Right Fit For B2B Businesses in 2025

Pranu Dhyani

Brands & Communications

If you're in the market for a serious B2B eCommerce platform, you've probably seen both OroCommerce and BetterCommerce pop up on comparison charts, G2 grids, or your IT director’s shortlist. And at first glance, they might look pretty similar—enterprise-ready, B2B-focused, customizable. But once you dig past the surface, the differences couldn’t be clearer.

The reality? These two platforms are built for very different types of businesses.

And let’s be honest—choosing a B2B platform in 2025 isn’t about ticking boxes on a feature list. It’s about finding tech that matches the way your business actually sells: in bulk, across regions, with layered permissions, negotiated pricing, and a procurement team that still sends orders as Excel attachments.
So no, this isn’t another side-by-side grid of generic features. This is about fit, not fluff. Let’s unpack what actually matters—and how these two platforms stack up when it’s go time.

Same B2B Promises, Very Different Realities

When it comes to features, both platforms tick the B2B boxes—but how they deliver them couldn’t be more different.

OroCommerce leans into heavy-duty complexity: layered price books, advanced workflows, and a built-in CRM for managing long sales cycles. Great if you’re running a multi-division, approval-heavy enterprise. But expect some setup time—and likely a few consultants on speed dial.

BetterCommerce takes a lighter, faster approach. It supports the same pricing tiers, buyer-specific catalogs, and workflows, but with more automation and less manual overhead. Punchout support? Native. Email-to-order parsing? Built in. Real-time ERP sync? Standard. It’s designed to get you live—and scaling—without the six-month slog.

Integrations? Oro can do it, but it’s not plug-and-play. BetterCommerce, being API-first, integrates cleanly with your stack without drama. And on the front-end? BetterCommerce feels more like modern eCommerce. Oro's back-office roots show unless you invest heavily in UI.

Bottom line: if your business runs on structure and you’ve got the resources to customize, Oro delivers. But if speed, automation, and flexibility matter more, BetterCommerce hits different.

Head-to-Head Comparison: OroCommerce vs BetterCommerce

Both platforms claim to be built for modern B2B commerce—but this table separates marketing noise from real capability.

Feature	BetterCommerce	OroCommerce
Platform	API-first, headless, cloud-native platform. Designed for agility, composability, and customized experiences across all digital channels.	Complete, all-in-one B2B suite built to manage complex workflows, multi-org hierarchies, and enterprise-level requirements out of the box.
Customization Level	Highly customizable via modular architecture. Tailor components to your business without heavy lifting or vendor lock-in.	Modular and highly customizable, but typically requires more development time and technical resources to fine-tune for specific use cases.
Custom Pricing & Contracts	Multi-tiered, ERP-synced pricing rules. Customer-specific discounts and contract-based pricing supported natively.	Very powerful pricing engine with deep support for complex structures like multiple price books, customer tiers, and contract rules.
Catalog Management	Advanced segmentation with role-based, buyer-specific, and region-based catalog visibility. Easily supports multi-catalog use cases.	Strong support for complex catalogs, product kits, bundles, and various units of measure—though often requires setup and dev involvement.
Workflow Automation	Light, configurable workflows with native email order parsing and automation. Supports flexible buying journeys and approval paths.	Robust workflow engine with deep support for quote approvals, multi-level ordering flows, and B2B process automation—ideal for organizations with complex internal rules.
CRM Capabilities	No built-in CRM, but integrates easily with best-in-class CRMs like Salesforce, HubSpot, and Zoho.	Full-featured CRM built into the platform, enabling end-to-end customer lifecycle management, marketing, and sales coordination without needing third-party systems.
Integration & API Flexibility	Built from the ground up to be API-first. Easily integrates with ERP, PIM, OMS, DAM, and marketing tools. Supports webhooks and fast time-to-integration.	Offers integration capabilities but often requires custom connectors or a partner-led integration approach for deeper enterprise systems.
Deployment Options	Fully cloud-based SaaS. Scalable, fast to deploy, and low maintenance.	Offers both cloud and on-premise options. More flexible for certain IT environments, but typically comes with longer deployment and maintenance cycles.
B2B Checkout & Quote Tools	Supports company accounts, multi-user roles, saved carts, quick orders, quote requests, and flexible payment methods.	Advanced quoting and approval workflows are included by default. Strong support for purchase request flows and order customization based on buyer groups.
Email & Punchout Orders	Native support for punchout catalogs (Coupa, Ariba, etc.) and email order automation. Converts purchase order emails into ERP-ready transactions—no plugins needed.	Punchout support available, but email-to-order automation typically requires custom workflows or third-party tools.
Front-End Experience	Modern UX out of the box. Composable storefronts, headless-ready, and easily customizable for DTC-like experiences even in B2B.	Functional and admin-focused UI by default. Great for backend management, but front-end experience often needs heavy customization to match modern user expectations.
Internationalization Support	Multi-language, multi-currency, regional catalogs, and localized product content supported natively—ideal for global B2B operations.	Comprehensive localization tools built-in. Strong global readiness with support for multiple languages, currencies, tax rules, and regulatory attributes.
Target Audience	Best for mid-to-large scale B2B businesses – wholesalers, distributors and manufacturers, looking for agility, speed, and enterprise-grade capability without the monolith. Suited for teams that want flexibility, automation, and modern architecture.	Ideal for manufacturers, wholesalers, and distributors with multi-org complexity, internal sales teams, and a need for structured workflows baked directly into the platform.

Quick takeaway? OroCommerce brings power and depth—but often at the cost of agility and time-to-market. BetterCommerce is lighter, faster, and built for brands that want enterprise-grade B2B features without enterprise-grade baggage.

End Note

Let’s face it—B2B commerce in 2025 isn’t getting simpler. Buying journeys are longer, buyer groups are larger, and expectations are higher. According to McKinsey, 77% of B2B buyers now say their last purchase was complex, multi-channel, and involved more than four internal stakeholders. And yet, many businesses are still trying to stitch together workflows on platforms that weren’t built for B2B in the first place.

That’s why the platform you choose matters more than ever. Not just for IT efficiency—but for revenue, retention, and real scalability.
OroCommerce delivers an impressive suite of tools if your business lives and breathes structure: built-in CRM, detailed workflow automation, and heavyweight quoting tools are all right there. But that power comes with a trade-off—longer ramp-up, more customization overhead, and tighter coupling between systems.

BetterCommerce, by contrast, was built for a different era of B2B: one where agility wins. Its modular, API-first architecture means you can integrate faster, personalize deeper, and automate more—with less developer dependency. It doesn’t just “support” B2B workflows—it accelerates them.
So if you're choosing between the two, don’t ask which one has more features. Ask which one clears the path for how your customers want to buy—and how your team needs to sell.

“The B2B brands outpacing their competition today are those who matched their commerce architecture to the way modern buyers actually behave.”
— Forrester, B2B Future Fit Survey 2024
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