Best CPQ Software in 2025: Smarter Selling Starts Here

Quoting isn’t what it used to be.

In 2025, B2B buyers expect speed, accuracy, and transparency—and they won’t wait around for your sales rep to “circle back with pricing.” Whether you're configuring complex products, dealing with contract-based pricing, or juggling approvals, CPQ software (Configure, Price, Quote) is now a must-have in the modern sales stack.

And it’s not just about speed—it’s about scalability. Manual quoting doesn’t scale. Neither do disconnected spreadsheets, email ping-pong, or tribal knowledge buried in your sales team’s inbox.

The best CPQ tools in 2025 go beyond automation. They help sales reps sell smarter. They integrate cleanly with CRMs, sync with your pricing logic, and generate quotes that actually reflect what’s possible—not just what’s listed.

This guide breaks down the top CPQ software options available today—who they’re built for, where they shine, and what to look out for if you’re done wrestling with static quotes and slow deals.

What Makes a Great CPQ Platform in 2025?

Let’s get one thing straight: a CPQ tool isn’t worth much if it just formats a PDF faster. In 2025, the best CPQ platforms are strategic tools—not just digital paperwork generators.

Here’s what sets the top players apart:

• AI-Powered Pricing: Dynamic pricing that adjusts by volume, contract, customer segment, or deal size.
• Guided Selling Flows: Built-in logic to help reps configure the right solutions without back-and-forth with engineering.
• ERP + CRM Integration: Quotes reflect real-time product availability, cost, and terms—no manual sync required.
• Approval Workflows: Multi-step, rule-based approvals built in—finance, legal, ops, all covered.
• Document Automation: From quote to contract to signature, all in one flow.
• Channel Flexibility: Rep-led, self-serve, partner portals—it should handle all three.

If your CPQ doesn’t reduce time-to-quote and improve deal accuracy, it’s just dressed-up admin.

Top CPQ Software To Consider

1. Salesforce CPQ — Powerful, But Only If You’re Already All-In

Salesforce CPQ is often the default choice for businesses already using Salesforce 

CRM—and for good reason. It’s tightly integrated, packed with features, and backed by one of the most extensive ecosystems in enterprise tech. But with that power comes complexity, cost, and a steeper learning curve.

Where it works well:

• Deep CRM integration: Quotes are directly tied to account, opportunity, and contact records.
• Guided selling: Configure complex products based on pre-set logic and dependencies.
• Automated quote-to-contract: Generate, send, and manage quotes with approvals and eSignatures built in.
• Partner ecosystem: Tons of third-party add-ons, consultants, and support resources.

Where it can fall short:

• High total cost of ownership: Licensing, implementation, and customization add up fast.
• Not beginner-friendly: Requires Salesforce Admin expertise to configure and maintain.
• Best suited for Salesforce-native teams: If you’re using a different CRM, it’s more friction than it’s worth.

Best for:
Enterprise and mid-market sales teams already deep in the Salesforce ecosystem, with the budget and bandwidth to support a fully integrated stack.

2. PROS CPQ — Built for Smarter Pricing, Not Just Faster Quotes
PROS CPQ stands out because it brings real pricing intelligence to the table—not just quote automation. It’s designed for companies that deal with complex pricing strategies, dynamic markets, and margin-sensitive products. If Salesforce CPQ is about integration, PROS is about optimization.

Where it works well:

• AI-powered pricing: Uses historical data, customer segments, and demand signals to recommend optimal prices.
• Advanced price optimization: Dynamically adjusts pricing for region, volume, product mix, and profitability.
• Great for high-volume quoting: Helps sales teams quote quickly without undercutting margins.
• Strong analytics: Built-in dashboards help you analyze win rates, deal velocity, and pricing effectiveness.

Where it can fall short:

• Not a plug-and-play tool: Expect a longer implementation and tuning cycle.
• Works best with enterprise ERP/CRM systems: May not suit lean SMB stacks.
• More focused on pricing science than UI/UX: Sales teams may need training to maximize value.

Best for:
Enterprises with pricing complexity—like manufacturing, distribution, and industrial sectors—where profitability per deal really matters.

3. Oracle CPQ — Enterprise-Grade Power With Enterprise-Level Overhead
Oracle CPQ is a heavyweight platform built for large organizations managing intricate product configurations, contract-based pricing, and massive quoting volumes. It’s robust, scalable, and highly customizable—but you’ll need the team (and the budget) to match.

Where it works well:

• Advanced configuration logic: Handles product bundles, dependencies, and edge-case pricing models.
• Deep ERP/CRM integration: Especially strong when paired with Oracle Fusion or NetSuite.
• Multi-language & multi-currency quoting: Ideal for global enterprises with regional pricing and compliance needs.
• New AI enhancements: Oracle’s recent upgrades include AI-based pricing suggestions and quote acceleration tools.

Where it can fall short:
•    Heavy implementation lift: Customization often requires Oracle-certified developers.
•    Cost structure skews enterprise: Not ideal for mid-market or growing teams.
•    UI and agility: It’s powerful, but clunky compared to newer, UX-focused platforms.

Best for:
Global enterprises in manufacturing, finance, or telco with large catalogs, deep approval chains, and an in-house IT team ready to support the rollout.

4. Tacton CPQ — The Manufacturer’s Secret Weapon
Tacton CPQ was purpose-built for manufacturers, and it shows. If your sales process involves engineering-heavy products, multi-step configuration, or CAD integration, Tacton doesn’t just keep up—it thrives.

Where it works well:

• Advanced configuration logic: Handles highly technical products with countless variables and dependencies.
• CAD automation: Automatically generates 2D/3D drawings based on configured quotes—massive win for engineering teams.
• Omnichannel ready: Works across rep-led sales, self-service, and dealer portals.
• Fast quoting despite complexity: Guided selling ensures sales reps don’t need technical knowledge to generate accurate quotes.

Where it can fall short:

• Niche focus: Overkill if your products don’t require deep technical configuration.
• Specialist support needed: Implementation can get technical fast—especially if you’re integrating with CAD or ERP systems.
• Learning curve: Not a casual tool—best when adopted org-wide with proper onboarding.

Best for:
Discrete manufacturers, industrial equipment makers, and engineering-led businesses with complex, build-to-order workflows.

5. HubSpot CPQ — Lightweight, Fast, and Built for Growing Sales Teams
HubSpot CPQ lives inside the HubSpot Sales Hub, making it a natural pick for small to mid-sized businesses already using HubSpot CRM. It’s clean, quick to implement, and doesn’t try to do too much—which, for many teams, is exactly the point.

Where it works well:

• Native to HubSpot: No messy integrations—quotes live alongside deals, contacts, and emails.
• Fast quote generation: Reps can build and send branded quotes in minutes.
• Built-in approvals & eSign: Keeps the sales cycle moving without third-party tools.
• Tied to payments: Accept payments directly from the quote.

Where it can fall short:

• Limited configuration logic: Not ideal for businesses with complex pricing or custom product rules.
• No deep manufacturing features: Not built for engineers, BOMs, or CAD integration.
• Scaling limitations: Great for SMBs—less so for enterprise-level complexity.

Best for:
Growing B2B companies already in the HubSpot ecosystem, looking to streamline quoting without adding another tool or cost layer.

6. DealHub CPQ — All-in-One Sales Acceleration That Scales
DealHub is more than just a CPQ. It’s a full deal orchestration platform, blending guided selling, quote generation, digital sales rooms, and contract workflows into one unified interface. For fast-moving B2B teams who hate juggling tools, DealHub hits a sweet spot between power and usability.

Where it works well:

• Guided selling flows: Helps reps build the right product bundles and pricing options through structured paths.
• Digital Sales Rooms: Share quotes, contracts, and collateral in one interactive buyer portal.
• Contract + eSign support: Generate contracts and collect signatures without ever leaving the platform.
• CRM-agnostic: Works with Salesforce, HubSpot, Microsoft Dynamics, and others.

Where it can fall short:

• Not ideal for engineering-heavy quotes: Less suited for CAD-level configuration or BOM workflows.
• Enterprise features come at a price: It’s not the cheapest option on the market.
• Requires clear internal alignment: Works best when marketing, sales, and ops are in sync.

Best for:
Revenue teams that want to simplify quoting, deal management, and digital collaboration in one platform—especially in SaaS, tech, and services.

7. PandaDoc CPQ — Quote + Proposal Automation for Content-Heavy Sales
PandaDoc started as a document automation platform, and its CPQ functionality builds on that strength. If your sales process revolves around branded proposals, detailed quotes, and fast eSign, PandaDoc CPQ simplifies it all with a drag-and-drop approach that feels more like Canva than Salesforce.

Where it works well:

• Content-rich quotes and proposals: Embed product tables, videos, case studies, and dynamic pricing all in one doc.
• Quick quote generation: Reps can generate, edit, and send polished quotes in minutes.
• Integrated eSignature & payments: Close deals without switching platforms.
• CRM integrations: Works well with HubSpot, Salesforce, Pipedrive, and more.
  Where it can fall short:
• Basic configuration logic: Not built for complex product rules or engineering inputs.
• Pricing tiers may add up: Feature access depends on your plan.
• Limited backend logic: Doesn’t go deep into approvals, margin controls, or BOM management.

Best for:
Startups and SMBs in services, SaaS, or consulting—especially where proposals and branding matter as much as the price.

8. Experlogix CPQ — Deeply Configurable, Built for ERP-Centric Workflows
Experlogix CPQ doesn’t try to be flashy—it focuses on doing one thing really well: handling complex configurations in ERP-heavy environments. It’s especially popular with manufacturers and distributors running Microsoft Dynamics, Salesforce, or NetSuite, where sales and ops need to stay tightly aligned.

Where it works well:

• Tight ERP integration: Especially strong with Dynamics 365, NetSuite, and Salesforce.
• Complex configuration logic: Handles custom rules, compatibility checks, and nested dependencies with ease.
• CAD integration: Supports technical products with visual configuration and CAD automation.
• Quote-to-production support: Takes sales input and outputs build-ready specs or BOMs.

Where it can fall short:

• Not as sleek UI-wise: More functional than modern or “beautiful.”
• Longer setup for complex products: Expect a decent implementation cycle.
• Best in ERP ecosystems: Works best when paired with the right backend systems.

Best for:
Manufacturers and distributors with heavy ERP reliance and complex product catalogs that need to bridge sales and operations without custom development.

Conclusion: The Best CPQ Is the One That Matches How You Sell

In 2025, CPQ isn’t just a tool—it’s your deal velocity engine. The platforms we’ve covered aren’t “better or worse” across the board—they’re different tools for different motions.

If your reps need quick quotes in a CRM-first flow? HubSpot or Salesforce CPQ might be the move. Selling technical products with CAD drawings? Tacton or Experlogix. Prioritizing pricing strategy? Look at PROS. Want to embed everything into one slick, buyer-friendly portal? DealHub wins there.

Bottom line? The best CPQ platform doesn’t just generate quotes—it reflects your product complexity, sales process, and pricing logic. Choose the one that fits how you actually sell, not how the demo looks.

“Companies using modern CPQ tools close deals up to 30% faster and improve quoting accuracy by over 95%.”
— Forrester B2B Sales Tech Report, 2024