Choosing the Best Order Management System for your B2B Order Management

Note: Best Order Management for B2B Order Management

Aditi Tripathi

Content Writer

The world of B2B retail is becoming increasingly complex and having an effective and efficient Order Management System (OMS) is crucial to staying competitive. Managing inventory isn’t just about processing orders; it’s about ensuring smooth operations, keeping customers happy, and driving sustainable growth. Whether you're managing multiple sales channels, handling large or recurring orders, or navigating complex supply chains, a robust and efficient OMS can make a noticeable difference in the B2B retail landscape.
Let’s explore why B2B businesses need an OMS, the key features to look for, and some tips for successful implementation to help you get the most out of your system.

Why do B2B businesses need an OMS?

1. Addressing order complexity & inventory inaccuracy

B2B transactions often involve larger order volumes and complex product configurations. Managing these orders manually or through outdated systems can lead to significant errors. For instance, without real-time inventory visibility, businesses may oversell items or face unexpected stockouts, impacting customer trust and satisfaction.

Real-time inventory management: An OMS enables businesses to maintain accurate inventory levels across all sales channels. This helps avoid costly mistakes and enhances operational efficiency.
Automated order processing: Automating order entry, validation, and confirmation minimises human error, streamlining the order lifecycle and reducing processing time.

2. Combating limited flexibility & integration challenges

Many traditional order management systems lack the flexibility needed to adapt to the unique demands of B2B operations. As customer preferences change or new sales channels emerge, businesses require systems that can evolve.

Customisation options Look for a B2B trade portal that offers OMS solutions which allow for tailored workflows and configurations to suit your business model.
Integration capabilities: An effective OMS should seamlessly integrate with other business systems (e.g., CRM, ERP, commerce platforms). This ensures that data flows smoothly across systems, minimising the need for manual intervention.

3. Mitigating fragmented omnichannel execution & declining satisfaction

B2B buyers increasingly expect a seamless experience across various channels, including online, in-person, and through distributors. Disparate systems can lead to inconsistencies in order processing and fulfilment.

Centralised order management: A comprehensive OMS consolidates orders from multiple channels into one platform, enabling businesses to provide a consistent experience.
Enhanced customer support: With a unified view of customer interactions, support teams can respond more quickly and accurately to inquiries, improving overall customer satisfaction.

4. Improving reporting & analytics

An OMS provides critical insights into order trends, customer preferences, and inventory performance. These analytics enable businesses to make informed decisions and optimise operations.

Performance metrics: Track key performance indicators (KPIs) such as order accuracy, fulfilment times, and customer satisfaction scores.
Forecasting & demand planning: Use historical data to predict future trends, helping to manage inventory levels more effectively and reduce carrying costs.

What to Look for When Choosing an OMS for Your B2B Business?

1. Assessing order volume and complexity

Before selecting an OMS, it’s vital to evaluate the specific needs of your business.

Volume analysis

Understand your average and peak order volumes. Choose a system that can handle fluctuations without performance degradation.

Product complexity

If you offer configurable products or services, ensure the OMS can accommodate complex orders with multiple variations.

85% of B2B companies say an OMS is critical to their business.

2. Integration requirements

The OMS should easily integrate with your existing business applications to create a cohesive ecosystem.

APIs & connectors

Look for systems that offer robust APIs or pre-built connectors for popular platforms to facilitate integration.

Legacy system compatibility

If you have legacy systems in place, ensure the OMS can either integrate with them or provide a clear migration path.

3. Scalability & flexibility

Select an OMS that can grow with your business and adapt to changing needs.

Cloud-based solutions

Cloud-based OMS solutions often offer greater scalability and flexibility than on-premises systems, making them easier to adapt as business requirements change.

Customisable workflows

Look for a system that allows for easy customisation of workflows, ensuring that it can align with your business processes without significant re-engineering.

4. User training & onboarding

The success of an OMS implementation largely depends on how well your team adapts to it.

User-friendly interface

A system with an intuitive interface will facilitate faster onboarding and reduce the training time required.

Comprehensive support & resources

Ensure the provider offers thorough training materials, tutorials, and ongoing support to help your team navigate the new system effectively.

5. Real-time order tracking & updates

B2B customers expect transparency in their transactions, which makes real-time visibility essential.

Order status updates

An OMS should provide automatic updates on order status, shipping notifications, and tracking information to keep customers informed.

Dashboard & reporting tools

Customisable dashboards can help monitor key metrics in real time, allowing for proactive decision-making.

Companies using automated OMS solutions see a 20-30% increase in order accuracy.

6. Cost considerations

Evaluating the total cost of ownership is critical to ensure that the OMS aligns with your budget.

Transparent pricing models

Look for clear pricing structures that outline all potential costs, including setup, licensing, and ongoing maintenance fees.

Long-term ROI

Consider the long-term benefits of implementing the OMS, such as increased efficiency, reduced errors, and improved customer retention, to justify the investment.

7. Vendor reputation & support

Choose an OMS vendor with a strong reputation and proven track record in the B2B sector.

Customer reviews & case studies

Research customer testimonials and case studies to assess the vendor’s reliability and the effectiveness of their solutions.

Support availability

Evaluate the quality and availability of customer support, including response times and service level agreements (SLAs).

Making the final decision

Once you’ve narrowed down your options, create a comparison matrix to weigh the pros and cons of each OMS solution against your specific requirements. Consider conducting trials or demos to assess user experience firsthand.

79% of B2B companies see integration capabilities as a top priority when choosing an OMS.

Implementation & training

Plan a structured implementation process that includes:

Timeline and milestones

Establish clear timelines for each phase of the implementation process.

Change management strategy

Prepare your team for the transition by communicating the benefits of the new system and addressing any concerns.
Invest in comprehensive training programs to ensure all team members can effectively utilise the new OMS. Continuous monitoring and feedback mechanisms will help identify areas for improvement post-implementation.

B2B order management system concerns to monitor

As the B2B landscape evolves, several emerging challenges may impact your order management process:

EDI requirements: Many businesses operate on EDI (Electronic Data Interchange), requiring your OMS to support specific file formats and protocols for efficient order processing.
Global supply chain complexity: With increasing globalisation, managing cross-border transactions and logistics can become complicated. Ensure your OMS can handle international shipping, tariffs, and compliance requirements effectively.
High customer expectations: B2B customers now expect seamless experiences similar to B2C. Failing to meet these expectations can lead to dissatisfaction and lost business opportunities.

Conclusion

In the competitive world of B2B retail, an effective Order Management System (OMS) is key to optimising operations, enhancing customer satisfaction, and driving growth. By assessing your unique business needs and carefully evaluating potential OMS solutions, you can choose a system that not only addresses your current requirements but also scales with your business as it evolves.

The right OMS will streamline processes, elevate customer experiences, and boost profitability—ultimately positioning your business for long-term success in the B2B landscape.